Gen-C Ltd continues strong partnership with Northside Truck & Van Ltd


Dinnington based Gen-C Ltd have continued their three-year working relationship with Northside as they add a fifth vehicle to their fleet following on from a year of growth during the Coronavirus pandemic.

Distributors of high-quality parts, systems and upgrades for critical power applications such as gas engines, Gen-C stock everything from spark plugs, AFR mixers and ignition controllers through to open access control panels. They are also proudly the sole sales partner of Motortech products in the UK & Ireland.

Managing Director James Thompson has built the business from the ground up since 2012, which has seen year on year growth, making Gen-C market leaders in their business sector.

Since November 2018 the Dinnington based company have worked with Northside closely for all their transport needs, providing five vehicles over a three-year time frame and using our workshops for service and repairs.

“It’s a real pleasure to deal with Northside,” said James speaking at the handover of their latest Mercedes-Benz Vito Sport.

“Over the last three years we’ve had nothing but great service from them, and it filled us with confidence when that happened because we knew from that moment they would help us with anything we needed.”


2020 was a difficult year for many businesses within the UK and around the World, with the COVID-19 pandemic having a major effect. However, Gen-C continued to provide support to their customers who continued to operate to keep the country moving.

“The pandemic did affect us like every business but with the nature of the industry we work in, as a company we made the decision to keep our customers moving. That was the correct decision and we certain helped them through the tough times.

“The business has grown since then and we have noticed a real upturn in terms of orders and that has meant we needed to expand our fleet. It was a clear choice that we would continue to use Northside, and once again Dale has helped us without any fuss.

“Our new Vito Sport will help us massively as we expand and continue to keep our customers moving, just like we have over the last 12 months.”

Northside’s New Van Sales Executive Dale Eaton said: “Once again it’s been a pleasure to deal with James and the team at Gen-C Ltd, it’s been a breath of fresh air really. They know exactly what they want, and it makes my job that little bit easier throughout the process.

“Over the last three years we’ve built an excellent relationship together and I really enjoy working with James. He has a great vison for his business and choosing Mercedes-Benz vans is just one part of that. 

“It’s great to see that even during the tough times we’ve had over the past 12 months that we can still support our customers and keep them moving, which in turn keeps their customers moving.”

For more information on our range of new Mercedes-Benz vans, please contact us on 01302 304858 or email

Published: 07/04/2021